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3 Things worth trying in your Email Marketing Campaigns
There are a whole lot of “best practices” and “ironclad strategies” for email marketing that certainly do work but, at the end of the day, it’s still your list and that means you can certainly change...
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Google may have Inadvertently Screwed Up your Email Marketing
A new change to Gmail has gone live (for many users and eventually all of them) and with it comes a new format which divides emails into different tabs. The defaults include: Primary – For emails...
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Six Little Ways to Get More out of Your Email Marketing
Your email list is pure gold – as long as you’re willing to put in the time and effort. You may have set one up, created a freebie, added an opt-in, set the autoresponder, and basically left it to its...
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Affiliate Quick Tip: How to Tame and Conquer Your Email Inbox
Your email inbox. It can fill up quite fast. Over time, if you’re not constantly monitoring, deleting, and responding to the emails you can feel overwhelmed to the point where you start ignoring them....
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This Email Earns Money. This is How It Does It.
I, like many marketers, subscribe to a variety email lists not just for the information and updates but to keep tabs on the competition. I am an active practitioner of creating swipe files (see my...
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What Should I Do with My Newsletter?
A lot of Internet professionals, marketers, and business owners will tell you the same thing time and time again: you’ve gotta build a list. So you do. You start collecting some emails, things are...
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Targeted Email via … Real-Time Weather?
OKCupid is a free dating site so as you can expect they’re going to collect a lot of little details about you such as your age, location, and interests. But I’m not here to talk about the site. I want...
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Oh Canada: New Anti-Spam Legislation
New anti-spam laws for Canada have been put in place. The Canadian Anti-Spam Legislation (CASL) helped push a regulation which targets emails, texts, and other forms of social media interaction that...
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How-To Get Past Spam Filters In Your Email Marketing
There’s nothing worse than loading up an email, sending it out, and it hitting the spam folder of your recipients. Spam folders instantly put a block to your email marketing efforts which is often the...
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Grow that List: Proven Strategies for Increasing Opt-Ins
The money is in the list. Though the saying is old and tired it still stands the test of time because once you have people following you through direct channels (email) you no longer have to bend to...
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